The future will be whatever we imagine.

 

Homo sapiens rule the world because they’re the only animal that can believe in things that exist purely in the realm of imagination and make them real. This ability to bring ideas to life has given us gods, states, money and human rights. We can fashion our best story and hopefully not our worst. It’s our choice.

This is why I specialise in teaching creative thinking and as an ad-man, it’s my core  skill. I’ve written a book about it called, “Ideas Are Found Not Inspired.” It reveals that creativity is a journey of discovery: resisting easy answers in pursuit of the unexpected.

 

Homo sapiens rule the world, because they’re the only  animal that can believe in things that exist  purely in the realm of the imagination, and make them real. This ability to bring ideas to life has given us gods, states, money and human rights. We can fashion our best story and hopefully not our worst. It’s our choice.

This is why I teach creative thinking. I’ve written a book about it called, “Ideas Are Found Not Inspired.” It reveals that creativity is a journey of discovery resisting easy answers in pursuit of the unexpected.

I use words combined with visual ideas to transform people and organisations. I always push the boundaries because you can’t use yesterday’s language. People get bored: difference is essential.

 
 
 
 

I use words combined with visual ideas to transform people and organisations. I always push the boundaries because you can’t use yesterday’s language. People get bored: difference is essential. 

I came to Singapore in 2000 to work for a small local agency who had acquired the Republic of Singapore Army as their client with no idea of what to do. My first campaign won Clio. A few years later, as writer-director, I produced ‘The Steel Within’ (see work).